Scandinavian fashion has taken the world by storm in recent years, with brands like Acne Studios, Ganni, and H&M becoming staples in wardrobes across the globe. But there’s one Swedish icon that’s making a name for himself in both the music and fashion industries: Jonatan Leandoer Håstad, better known as Yung Lean.
The 24-year-old rapper from Stockholm first gained notoriety when his debut mixtape “Unknown Death 2002” went viral on SoundCloud in 2013. His unique blend of dreamy production and melancholic lyrics quickly captivated listeners around the world. Since then, he has released four studio albums and collaborated with big names such as Travis Scott and Frank Ocean.
But it’s not just his music that draws attention; Yung Lean store is also known for his distinct sense of style. He often incorporates elements of Japanese streetwear into his outfits, with oversized hoodies, baggy pants, and bucket hats being some of his signature pieces. His fashion choices have caught the eye of designers and brands alike, leading to collaborations with Converse and Calvin Klein.
In 2018, Yung Lean took things a step further by launching his own clothing brand: Sad Boys Entertainment (SBE). The name is a nod to Yung Lean’s emotional lyrics that often touch upon themes of sadness and loneliness. The brand started off small but quickly gained popularity among fans who wanted to cop Yung Lean’s unique style.
At first glance, SBE may seem like your typical streetwear brand – hoodies adorned with graphics or logos – but there’s one major difference: all designs are hand-drawn by Yung Lean himself. This personal touch adds an extra layer of authenticity to the brand. In an interview with Vogue Australia , he explained how creating clothes came naturally to him as it allowed him to express himself beyond just music.
SBE’s collections are a reflection of Yung Lean’s personal fashion taste, including everything from graphic tees and hoodies to accessories like hats and socks. One notable piece is the Sad Boys x Drain Gang hoodie, a collaboration with fellow Swedish rapper, Bladee. The bold red and black design features both artists’ names in a Gothic font – exuding an edgy yet nostalgic vibe.
The brand has also released limited edition items, such as the “Kyoto” t-shirt – named after Yung Lean’s hit song – which sold out in minutes. These drops create hype among fans who eagerly await new designs to add to their collection.
But it’s not just about the clothes; SBE also aims to give back through its collaborations with organizations like Greenpeace and Yellow Brick Road , supporting causes like climate change awareness and mental health awareness. This adds another layer of purpose to the brand beyond just fashion.
From Stockholm to your wardrobe, Yung Lean Official Gear brings an authentic mix of music and fashion that has captivated audiences worldwide. With his hand-drawn designs and meaningful collaborations, Yung Lean continues to make waves in both industries, proving that his creativity knows no bounds.